5 yrs of happy customers worldwide - 30 day return- 1 pair sold, 1 tree planted


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SKOG. Premium eyewear at a fair price.

It’s inevitable. When we come across a product that looks really good, at a price that’s too good to be true, we start wondering: is it a real bargain? Are the lenses truly polarized? Are they really handmade? How can high quality be so inexpensive?

The answer is simple: no retail. In other words, we sell our products exclusively online, cutting off the retail mark up, point of sale materials and traditional advertising.

Thus we can offer our clients eyewear which is made of noble and sustainable materials, such as wood and cotton based acetate, with 100% UV protection polarized lenses, at around 50 euros. A fair price.

A price that makes the manufacturer, the brand and the final client happy, instead of making the stakeholders of designer brands and retail owners happy. (Watch this 60 Minutes story if you don’t believe us). 


The point is anyone can have unique premium eyewear without breaking the bank. Anyone can have Skogs.


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